The information in this website is for reference only and is not intended nor should be construed as investment advice.
Sun Hung Kai Properties and Guangzhou Hongcheng Plaza Real Estate
Properties Limited does not warrant or represent that the information provided here is complete and accurate,
or that the information is up to date, and it accepts no liability for any loss or
damage howsoever arising from or in reliance upon the content of this site or any third-party sites accessed via this site.
BY REGISTERING FOR OR USING THE SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY STATEMENT.
IF YOU DO NOT AGREE TO THIS PRIVACY STATEMENT, YOU CANNOT USE THE SITE. Sun Hung Kai Properties
and Guangzhou Hongcheng Plaza Real Estate Properties Limited operates a website at
www.parccentral.com.cn (“Site”). We respect the privacy of each user of the Site
(referred to as "you" or "a user"), whether you are just beginning your real estate
search or have previously visited our Site. This Privacy Statement gives you specific
information about how we protect your privacy, how we treat information we collect on the Site that
identifies an individual user ("Personal Information").
Our group safeguard all information provided by our Customers and web site Users ("Users").
We do not collect any personally identifiable information from Users during their browsing
of our websites. When Users visit our websites we record their visit only as a 'hit' and do no
t collect any Personal Data from them. We will however make a record of their visit that shows only the
Domain Name Server address, part of their e-mail address, and of the pages visited. We use such information
only for preparing general statistics on the usage of our web sites.
If Personal Data are collected in the process of making enquires or submitting applications for services
provided by different operations within our Group, Users will be informed via the respective [Personal
Information Collection Statements] of our websites of such purposes and
uses, including the extent of their transfer and disclosure; and the right of access to and correction of
the collected Personal Data.
Once we have obtained User's Personal Data, it will be maintained securely in our system. We shall retain
Users' Personal Data for so long as he or she is a registered user of our websites. Only the authorized
staff, who have been properly trained, will be permitted access to such Personal Data, and we shall not
release such Personal Data to any external parties except those parties set out in our [Personal
Information Collection Statements] without User's agreement. We shall make our best endeavors to ensure that
the privacy of Users is properly protected. However, given the nature of the Internet, we cannot guarantee
that there is "perfect security".
In order to provide users with more information and services, we use third party content providers and
service providers, and provide links to other websites. These third parties may collect Users' Personal Data
when users make use of their services. These third parties adhere to their own privacy policies and
feedback you soon. This Privacy Statement applies to the Site 《Personal Information Collection Statements》
At the time of subscription and at other times when using this website, you may be asked to provide us with
personally identifiable information, such as your name and e-mail address. It is necessary for us to collect
your information for providing you the various services and activities offered on this website. You are not
obliged to supply the data here but if you fail to provide the information requested, we will not be able to
provide you the services and activities available on this website
COLLECTION OF NON-PERSONAL INFORMATION
Even if you do not send us any Personal Information, we will collect information regarding how you use our
site (referred to as "Non-Personal Information"). Non-Personal Information cannot be used to identify you
personally and will be explained in more details below under "Non-Personal Information".
A cookie is a data file, usually including an anonymous unique identifier, which is sent from a web
site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your
privacy) your browser permits a web site to access only the cookies it has already sent to you, not the
cookies sent to you by other sites. You can configure your browser to accept all cookies or reject all
cookies, or notify you when a cookie is sent to you. (Each browser is different, so check the "Help" menu of
your browser to learn how to change your cookie preferences.) You can reset your browser to refuse all
function properly and may not provide services or information you have requested.
Similarly to many other sites, we obtain Non-Personal Information such as IP (internet protocol) addresses,
browser types, the name of your ISP (internet service provider), information about where a user comes from
before arriving at our Site, what pages a user visits, the order of those pages, and the amount of time
spent on each. A vendor performs this service for us by sending a cookie to gather this information, compile
it, and report to us. We use Non-Personal Information to customize the content you see, improve our
services, conduct research, and provide anonymous aggregated reporting for internal audits and
PURPOSE AND USE OF DATA
The information we collected will be used for the following purposes:
to monitor use of this website and to help its further development;
to compile aggregate statistics about our users and to analyze site usage;
to collect data for identity verification and records and to maintain contact lists for
to deliver information to you that we believe you may have interest in, such as targeted banners,
new services and products and other promotions and marketing materials;
to contact you regarding administrative notices and communications relevant to your use of this
website and to respond to your request. We may also use your information to match user information
with third party data (i.e. to compare two sets of personal data collected for different purposes).
By subscribing to this website or by logging-in, you consent to carry out this matching procedure
when we deem it is necessary in order to provide our services.
In addition, we will also use your information in the following manner:
We will share much of our data, including your information, with our business partners, subsidiaries
and associated companies.
In order to provide you with more information and services, we have arranged content providers and
service providers to provide information and services. It may be necessary for us to share your
information with these content providers and service providers. If we add new features or services
that might require the sharing of your personal information with an additional advertiser or
sponsor, we will provide you with notice and the opportunity to opt-out to receive these offers.
TRANSFER OF DATA
Your information will not generally be disclosed or transferred to any other party in a form that would
identify you except in the following circumstances:
If we use third party suppliers or service providers to facilitate our services, we will have to
provide your information to these suppliers or service providers offering such services where
you choose to use these services.
We may disclose or access account information when we believe in good faith that the law requires it.
We may also disclose or access account information for administrative and other purposes that we
deem necessary to maintain, service, and improve our services. In addition, your information
will be accessed by, disclosed or transferred to our business partners, any person or bodies corporate
or division within Our Group. As the parties mentioned above may have places of business outside
China mainland, your information may be transferred out of China mainland. By subscribing to our
website or by logging-in, you agree to us transferring your information to these parties outside China
mainland. These parties adhere to their own privacy customs and policies and we have no control
over their use of your information. Therefore, we are not liable to their use of your information.