FILA, an Italian fashion and lifestyle brand, was founded in 1909 by the FILA brothers in Biella, Italy, as a textile and knitwear business. In the 1970s, in line with its diversification, FILA turned to sportswear and developed tennis, golf, fitness, skiing, mountaineering, basketball and other collections. Today, FILA's brand philosophy is to be positive, to constantly strive and never to give up. FILA subverts the traditional sports image and conveys the same enthusiasm and vitality as in the past a hundred years with its new lifestyle brand image. Elegant and simple casual design combines comfort and beauty. High-quality materials and first-class tailoring are unrivalled, making FILA a global brand.